Soaring Content Consumption Post COVID-19 Outbreak to Benefit Global Content Intelligence Market (SARS-CoV-2, Covid-19 Analysis)

Global Content Intelligence Market

The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Global Content Intelligence Market. The growth sectors of the Global Content Intelligence Market are identified with precision for a better growth perspective.

Market Research Future (MRFR) anticipates a promising future for the content intelligence market 2020, as it is slated to progress at a remarkable rate of 33.2% between 2017 and 2025 (appraisal period). The global market can eventually touch a valuation of USD 2,653.2 Million by 2025, adds MRFR. We will provide covid-19 impact analysis with the report. The COVID-19 impact on the market has been studied in the report, which offers an in-depth analysis post the coronavirus disease outbreak.

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COVID-19 Analysis

SARS-CoV-2 has transformed the consumption trends with respect to content, which has led to the government agencies and brands making higher utilization of social media platforms to reach out to more people during the lockdown. Contented associated with the novel coronavirus has jumped up significantly in a space of few months, with the engagement rate shooting up as well. While YouTube shows informational content, Facebook is buzzing with prevention or awareness videos. In an attempt to gain more engagement, business brands are adopting intense marketing techniques via Facebook, Instagram and more. 

After the COVID-19 outbreak, the players in the content intelligence have been constantly tracking the evolving consumer preference to decide on the content that could help be helpful for the brands in the coming period. The surge in the time at people’s disposal post pandemic can be a major factor that has led to more content consumption, leading to higher demand for content intelligence services. The rising consumption of artificial intelligence (AI) along with machine learning (ML) integrated with content intelligence solutions combined with the mounting demand for personalized content services for better customer experience is also boosting the expansion rate of the content intelligence market, despite the impact of COVID-19.

Key Boosters and Main Barriers 

In May 2020, L&T Technology Services, an Integrated Content Management company, partnered with CogniLore Information Solutions (Canada), offering the latter’s innovative proLibro digital delivery tools to cater to businesses and educational institutes. The partnership is cited to be a redefining move, in terms of content consumption. The digital delivery systems offered by the company will enable organizations to accelerate the content utilization with more migration online. 

Considering the above example, it is evident that various companies in the market are adopting organic as well as inorganic approaches to offer ML and AI-backed content intelligence solutions. These latest technologies are touted to be key content intelligence market trends across the world. Many of the leading vendors are taking a collaborative approach to leverage respective expertise in content intelligence to widen their reach and boost their profits. This way, not only the companies benefit but the market also observes significant growth across the globe.

Segmental Analysis

The content intelligence industry can be considered for component, deployment mode, organization size and end user.

The primary components covered are solution as well as services. 

The deployment modes discussed are on-premise, hybrid and cloud.

Regional Outlook

The regional segmentation of the content intelligence market comprises Europe, North America, MEA/the Middle East and Africa, South America and APAC/Asia Pacific.

In 2018, North America was the clear winner in the global market and can keep its leading position intact throughout the review period. The content intelligence market in the region has gained incredibly in recent years, thanks to the high consumption of the latest technologies such as ML and AI and the solutions based on them. The significant number of well-established vendors present in Canada and the United States also positively shapes the regional market.

Renowned Contenders 

Renowned contenders in the industry are Socialbakers (Prague), Abbyy (Russia), Idio Ltd (UK), BuzzSumo (UK), Content Insights (US), Conductor (US), Adobe (US), Vennli (US), Smartlogic (US), Concured (UK), M-Files (Finland), OneSpot (US), Ceralytics (US), Persado (US), Atomic Reach (Canada), Acrolinx GmbH, (Germany), Curata Inc (US), OpenText (Canada), Knotch (US), TrackMaven, Inc. (US), to mention a few.

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