The global kids’ tablet market is expected to grow from USD 9.12 billion in 2018 to USD ~23 billion by 2025, at a CAGR of ~14% during the forecast period. With the growing innovations and advancements, such as intuitive controls, including touch and voice control, electronic devices have become easier to use for all age groups, primarily children. The latest models of tablets are equipped with large screens and superior touch controls, which has made them suitable for children. These devices are primarily used by kids to play games such as Mad Libs and remain updated regarding their surroundings. Furthermore, the increasing use of online platforms to enhance the learning experience is driving the adoption of kids’ tablets.
Segmentation
According to Market Research Future, the global kids’ tablet market has been segmented on the basis of connectivity, RAM size, end user, and region.
Nowadays, tablets have become one of the majorly used device among kids for entertainment and educational purposes. Android or iOS-based tablets are designed to offer a customized experience to children. These devices can be connected to Wi-Fi to access games and apps, and also to enhance the learning experience. While purchasing tablets for kids, parents usually look for screen resolution, storage, parental control, and ruggedness. Moreover, childproof tablet cases are mainly used to protect tablets from damage.
The global kids’ tablet market has been segmented on the basis of connectivity, RAM size, end user, and region.
Based on connectivity, the global kids’ tablet market has been segmented into Wi-Fi enabled, and SIM enabled. The SIM-enabled is projected to be the fastest-growing segment in the coming years as various telecommunication companies are coming up with affordable plans compared to Wi-Fi plans. Also, these tablets can be accessed from anywhere as they are connected to a mobile cellular network.
By RAM size, the global kids’ tablet market has been segmented into less than 1 GB and 1 GB and above. The 1 GB and above segment is expected to account for the largest market share during forecast period as larger RAM size helps in seamlessly downloading apps and games. Also, larger RAM size makes tablet able to have more applications opened at the same time and helps to keep most important and most used data in RAM, thereby increasing the access times.
Based on end user, the global kids’ tablet market has been segmented into less than 5 years, 5 to 10 years, and 10 to 15 years. The 5 to 10 years segment holds a major share in the market as kids in this age group are more likely to use tablets for entertainment and educational purposes.
On the basis of region, the market has been classified into North America, Europe, Asia-Pacific, the Middle East & Africa, and Central and South America. North America accounts for the largest market share as countries such as the US and Canada are the early adopters of new technologies and devices.
Regional Analysis
The global kids’ tablet market is projected to grow at a significant rate during the forecast period from 2019 to 2025. The geographic analysis of the global kids’ tablet market has been conducted for North America, Europe, Asia-Pacific, the Middle East and Africa, and Central and South America.
North America dominated the kids’ tablet market in 2018 as countries like US and Canada are early adopters of kids tablet especially for educational purpose. The increasing demand for tablets, especially, from age group starting from 1.5 years to 8 years is fueling the growth of the market. Moreover, continuous development in apps and other features like parental control is enhancing the growth of this market in North America. Key players in this region are manufacturing tablets with pre-installed kid-friendly software and parental control apps. Europe holds second largest market share in kids’ tablet market owing to high awareness of digital technologies in this region. Asia-Pacific is expected to be the fastest growing region during forecast period as countries in this region are adopting e-learning in schools. The markets in the Middle East and Africa and Central and South America are expected to show significant growth in kids’ tablet market in coming years.
Key players
The key players in the kids’ tablet market are Lenovo Group Limited (Hong Kong), Apple Inc. (US), KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China), Amazon.com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), and AccessData (US).
Other prominent players studied for the kids’ tablet market are Micromax (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Pinig Tech Pvt. Ltd (India), Bubblegum (South Africa), dragontouch.com (US) among others
More Information@
Kids Tablet Market by Size, Trend, Growth and Forecast – 2025 | MRFR
Kids Tablet Market is anticipated to grow from USD 9.12 billion in 2018 to USD 32 Billion by 2025,…
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